(This means your site, social graphics, newsletters, ad campaigns…basically anywhere you show up to shout out about your biz!)īut when you are first starting out (whether you are designing for clients, or DIY-ing a Squarespace site for your own biz) you don’t exactly have endless dollars to be devoting to paid versions of all the many many ( manyyy) softwares you find yourself reaching for.
To make this possible, your fonts, color palettes, design elements and vibe really do need to be the same across all platforms. It’s not always possible to plaster your name, logo, or photo all over every bit of marketing you do, and whether you are showing up in their inbox, their Insta feed, or in an organic keyword search on good old Google, your audience should be able to spot your branding from a mile away! Ok, but is anyone really going to notice or care if I don’t use the same font for the other branded bits of my biz?īrand consistency and recognition are so so important to a solid marketing strategy! …only to realize that font isn’t actually available in any of the other softwares you use on the daily. Nothing is worse than falling head-over-flats in love with a Squarespace font and using it absolutely everywhere on your site…
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